Education Design

Date: 2016 - 2018
Roll: Creative Producer & Designer

As the Creative Producer and Designer for Shop Class, I played a pivotal role in crafting a comprehensive education design, overseeing event production, event and web design, course design, and presentation design. In pioneering Shopify's inaugural roadshow strategy, I orchestrated in-person educational initiatives, community development, and product sales across 12 cities in Canada, the United States, and England from 2015 to 2018.

In addition to maintaining a cohesive brand identity across all Shopify events, trade shows, pop-ups, and conferences, I embraced creative risks to ensure continued relevance among diverse audiences. My approach involved tailoring content to each city, ensuring it resonated with the unique needs of the local community. I also took charge of scouting and managing expert speakers and speakers, contributing to the overall success of Shop Class and establishing it as a dynamic and adaptive educational platform.