For more than 15 years, I’ve turned ideas into work people can see, use, share, and experience. I work across brand, digital, integrated campaigns, content, experiential, and creative leadership, helping brands show up in ways that feel clear, useful, and worth paying attention to.

I’ve created work for Shopify, Oracle NetSuite, Adidas, H&M, COMPLEX, SXSW and more, from global B2B marketing and brand transformations to product launches, cultural moments, and in-person experiences.

I spent eight years at Shopify, where I eventually led the multidisciplinary design team for Shopify Plus Global Marketing across design, UX, development, and copy. It shaped how I work: start with the problem, find the idea, then take it as far as it can go.

I’m happiest at the intersection of strategy and making. I like the big idea, but I’m equally drawn to the detail: bringing the right people together, pushing the work further, and making sure an idea can move from a screen to a campaign to a real-world experience without losing its edge.

I make work that earns people’s attention and stays with them.