Shopify Creator Mart

Date: March 2023
Roll: Creative DIRECTOR

As the Creative Director, I undertook the responsibility of collaborating with Shopify's social, brand, and creator teams to curate an immersive space showcasing trending creator brands utilizing Shopify for audience engagement. Partnering with Shopify's product team, I integrated a scan-to-win 'shopping' area, featuring Shopify-specific products as pantry items, providing attendees with a hands-on understanding of Shopify's capabilities. Leading the charge in identifying and pitching 15 prominent creator brands for inclusion in Creator Mart, we completely transformed the event space, enveloping it 360 degrees in the distinctive Shopify Creator Mart Brand.

In my role, I spearheaded the design team, developing a comprehensive brand guide and over 400 custom design elements to create a cohesive and visually impactful space. Collaborating closely with creators such as Emma Chamberlain, Trixie Mattel, MrBeast, Nadeshot, and Lauryn Evarts Bosstick, we seamlessly integrated their brands into the overall design system through compelling video content and graphics.

The results of our activation were remarkable, drawing 2173 visitors over the three days and generating an impressive 23.7 million social impressions.