Date: Launched Spring 2022
Roll: Creative Director

As the Creative Director for the Sustainability Report, I spearheaded the development of the report's identity, encompassing colors, motion graphics, data design, typography, photography, layout, and designs for both digital and print versions. Collaborating closely with my team, we crafted a simple, clean, and engaging design system tailored to complement the substantial amount of text in the report.

The primary challenge lay in creating a design system capable of accommodating large volumes of intricate data while ensuring it remained visually compelling and easily digestible. The ultimate success of this endeavor was marked by the report's effective delivery to the Board of Directors and shareholders.

Beyond traditional delivery channels, I oversaw the report's availability as a digital download through a purpose-built landing page and digital campaigns. In aligning with Shopify's overarching brand creative, I strategically focused on achieving a minimalist information-first approach. This not only reinforced the broader brand identity but also ensured that the report's content was presented with clarity and impact.